Direct Jobbers are the equivalent of middle management of a large corporation. They are the driving force on company policy, training upcoming crews, and the continuing growth of the company's business.
Like any business that hopes to stay alive and competitive in the market, AMSOIL is constantly modifying their marketing approach and staying on the cutting edge of product technology. Exciting changes are happening.
Company research shows a changing trends of who buys and uses our products - what the needs are of these certain groups of people. They developed a new approach to market to specific groups based on their needs.
The highlight of the day for me was the new "branding" of AMSOIL and the undying dedication to the Dealer network. I'm very excited about this new approach to marketing by corporate officials, from the President on down, and will be looking forward to training my group.
My AMSOIL University continues until Tuesday, with a morning train ride, catered lunch and entertainment. It pays to reach the DJ level, before reconnecting with all dealers for more classroom training, late afternoon plant tour and barbecue dinner to end the day.
More to come Wednesday.