An update on Eagles in Flight preparation for the BUB Motorcycle Trials – The bike frame had been out of the shop for miscellaneous machine work; welding of foot pegs, bars, etc.  It is now back at the Eagles shop and final assembly is progressing. 

When I visited with the crew they had been working on linkage for all controls; throttle, gear shift, brakes. A main item of concern – custom work for the rider allowing a perfect fit and ability to reach everything comfortably. Engine parts are on order. Rob mentioned that cam shafts and sprockets needed for engine's final assembly, should soon be in hand. And, of course, that means a first test hop isn't far off.

The BUB trials are just a few weeks away and The Eagles in Flight crew is fully focused on the schedule so they can be ready for the challenge. 

I'm proud to be associated with AMSOIL and I'm happy to be supplying AMSOIL products for Eagles in Flight to use in the efforts to gain a new record. Rob Tygret, head mechanic/engine builder and Eagles owner, tells of a particular problem at the flats, that is: the salt tends to eat motorcycle chains for breakfast, lunch, and dinner. I suggested  AMSOIL Heavy Duty MP, Rob agreed.  Heavy Duty MP, as motorcycle chain lube, would be put to the ultimate test. I'm looking forward to hear how one of our outstanding products stands up to the extreme conditions, I'm betting for great results.

 I recently saw this advertisement at an auto parts store that made me wonder if people put any thought into what advertising was telling them. At the same time I questioned what AMSOIL advertising was trying to say and thought a comparison might be in order. 

The advertisement was about a major brand of oil filters, a very respected name in the automotive industry.  It said the following: "Maximize your engines horsepower with the filter that captures 45% more dirt". 
vs.
AMSOIL's statement on their filter box states: 98.7% efficient @ 20 micron, as tested February 2011, by test standard, ISO 4548-12.

Anything used in the manufacture, repair or maintenance of an automobile has a specification that is used to determine how long or well it will perform.  This helps determine its worth or value in the market. From tires to computers, to the seat cushions you sit on, each has a specification that determines its value. Lubricants and filtration are no different.  There are higher and lower quality products based on the specifications of each and all manufacturers know exactly where they stand on any given product.

AMSOIL has its products tested by industry standard tests. As stated above, all automotive products have an industry standard test and AMSOIL submits their products to independent labs to be tested and then publishes the results for all to see. 

So, what does trapping dirt in an oil filter have to do with horsepower?  It traps 45% more dirt than what, no filter at all? 

Ask yourself what approach makes more sense –colorful language, or specific facts. 

Please share with us some examples of BS advertising that you have seen.  

You can always check to see what AMSOIL has to say on their website.