What an adventure. 

I am back from AMSOIL University and ready to go to work. Fresh ideas, new company tools, exciting new products, and renewed dedication to our dealer network. You will start to see some new and exciting AMSOIL brand promotion and marketing approach.

This year’s AMSOIL University will be the last formal AU as we know it. The company knows more people would like to attend AU, yet the expense for the trip to Superior can be daunting, especially from far corners of the country. AMSOIL University will now be offered on the corporate website, as far as I know, for free. Now any AMSOIL dealer can access the curriculum and learn at their own pace. 

In an effort to upgrade everyone’s knowledge level, corporate has added a feature known as, Knowledgebase, another web-based information source designed to increase company and product knowledge. Recognizing the need for an updated dealer website program, AMSOIL teamed with Empowerkit, to offer a more useful web-based marketing tool for dealer websites. 

AMSOIL is dedicated to its dealer network. These are just some of the more obvious ways they are working to help us be more effective. Along with improvements in the mechanics of learning and operating an AMSOIL business, this company has shown it has an unwavering dedication to bringing top of the line products to their customers. With a test lab that proves that nothing comes close to protecting engines like AMSOIL. I wish everyone could witness the testing, quality control, and overall dedication, from the lowest worker in the chain to our new Presidents. This company is pressing on into the future full-speed, and is dedicated to being the best for years to come.

Having a great time at AMSOIL University. It started on our first night, Sunday – beginning with a catered dinner and a short presentation of the upcoming days activities. After Monday morning’s continental breakfast, dealers split up to their respective course tracks, and I joined my fellow Direct Jobbers. 

Direct Jobbers are the equivalent of middle management of a large corporation. They are the driving force on company policy, training upcoming crews, and the continuing growth of the company's business. 

New modifications have been made to the corporate website, making it easier and more effective. New help features were incorporated. 

The highlight of the day for me was the new "branding" of AMSOIL and the undying dedication to the Dealer network. I'm very excited about this new approach to marketing by corporate officials, from the President on down, and will be looking forward to training my group. 

My AMSOIL University continues until Tuesday, with a morning train ride, catered lunch and entertainment. It pays to reach the DJ level, before reconnecting with all dealers for more classroom training, late afternoon plant tour and barbecue dinner to end the day. 

More to come Wednesday.